It's a Bun-derful Life
Country Hearth Breads has a mascot named Loafy, who I have the incredible pleasure of getting to bring to life through my work at Bullseye Media. Each month I pitch a few ideas to Country Hearth, and work with their marketing lead to narrow down what story they want to be telling with Loafy -- always, of course, with a bread pun in mind. Loafy has been around for a while, but over the past few years he's really taken on a life of his own.
Loafy has been such a hit, that he's been featured on the radio station KFAN, during their Power Trip morning show and podcast. Check out the link below to hear them talk not just about Loafy, but specifically about the work that I've done bringing him to life! Hearing my name dropped on the radio in recognition of some of my favorite silly projects to work on has been a highlight of my career, and I'm so thrilled to have this available to share.
Look 4 Loafy, Find Better Bread
Recently, I've begun to bring Loafy out into the real world! Through tracking, rotoscoping, and animation, I'm able to insert Loafy into footage that the team has filmed in a variety of situations and locations around the Country Hearth Breads factory, and into bread aisles at the grocery store. You never know where Loafy is going to show up next, so keep your eyes peeled!
